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Course: Marketing Analytics

Explore the theory behind data-driven marketing decisions and learn relevant tools and processes for data collection and analysis. Develop critical thinking skills to interpret metrics, calculate ROI, and pivot strategies based on performance insights. Transform data into actionable recommendations that drive business results. Completion of at least one specialized marketing course (Digital Marketing, Social Media Marketing, or Content Marketing) recommended. (Pre-requisite: 10-104-110, Marketing Principles)