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Course: Event Marketing

Learn about the event marketing process including planning, securing sponsorships, developing promotional strategies, executing marketing plans, and evaluating results for special events (entertainment, industry, meeting/convention). Apply strategic and creative thinking as you develop marketing materials and skills to adapt when unexpected challenges arise. Fall section online; spring section works with the annual Soar Higher Scramble golf outing. (Pre-requisite: 10-104-107, Integrated Marketing Communication for Marketing program students only)